Winner:Southdale Center

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Winning Nomination

As the first enclosed shopping area in history, this marketing development has changed the face of retailing not only in Minnesota, but throughout the world. Faced with the fact that Minnesota had only thirty or so days of "ideal shopping weather," architects conceived the idea of an enclosed shopping area. By 1982, papers reported that Southdale's sales had topped that of all of downtown Minneapolis. In the mid-1990s there were over 25,000 enclosed malls in the United States alone.

Southdale Mall and those that followed illustrate the impact of suburbanization, the increasing reliance on the automobile, the decline of downtown retail and a cultural shift.
~Steve Trimble, St. Paul, MN

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