Larry Wilson

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In the late 60s, Larry Wilson founded Wilson Learning Corporation. A very successful salesperson and motivational speaker, Larry's first product was a sales training program that revolutionized the way companies sold their products and services - transforming sales from a manipulative, foot-in-the-door approach to a needs-based, problem-solving approach.

Nearly four decades later, The Counselor Salesperson is still one of the best-selling programs worldwide, and has been the model for programs developed by others in the industry and by companies themselves. Later, the company used the same needs-based approach to customer service, team, and management development. His vision and innovativeness has helped humanize the business world and made it a better place to spend so much of our lives.
~Velma Lashbrook, Eden Prairie, MN




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