Minnesota gets a whole new reputation
Sean Daley grew up in south Minneapolis, a quiet, unusually articulate kid who used to practice his dance moves in his back yard. When Sean was eleven, his dad convinced him to enter a break-dancing competition. "Here's a kid who didn't want to be in the public eye at all," remembers his dad. "He didn't do that well, but he liked it. From then on, some of his introvertedness dissipated."
Boy, did it ever. Today, Sean Daley is known to his fans as Slug, front man for the hot hip-hop group Atmosphere. Recording on the local Rhymesayers label, Atmosphere has released a slew of CDs and made several national tours, all the while building a loyal fan base drawn to the group's charismatic leader and his soulful, intensely personal lyrics. Rhymesayers and Atmosphere have been instrumental in positioning Minnesota as underground hip-hop central. Minnesota? Cold, snow-white Minnesota? "It's not one of the first places you think of in hip-hop," says Seth Riddle, a talent scout for Rough Trade Records. "But Rhymesayers has definitely established it on the map."
Slug and Atmosphere produce what's becoming known in their industry as "conscious hip-hop." They focus on social issues--the economy, aversion to violence, religion. Slug's music is often introspective and grounded in his own experiences as well. He once ended a concert by thanking his audience for "letting me deal with my personal shit in public. Those of you that know me know this is something I do all the time."
For many fans, including nominator Ben Heinemann, Atmosphere's music is also appealing because the band has stayed close to its roots, sticking with the local Rhymesayers label and writing songs steeped in Minnesota culture. "Atmosphere is using hip-hop as a tool for inspiration that we as Minnesotans should be very proud of," writes Heinemann. "'Shhh' pretty much says that Slug will always remember where he is from and how that has shaped his life and his music."
"So, if the people laugh and giggle when you tell 'em where you live
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It is great that you have this about atomosphere in here. They are one of the best hip hop groups all over the country and are apart of what the younger generations important thing of minnesota!!!!!!!